Our Culture

Real Values

Many companies have value statements, but often these written values are vague and ignored. Below are our values, the specific behaviours and skills we care about most. The more these values sound like you and describe people you want to work with, the more likely you will thrive at Festina.

  • Openness
  • Including
  • Flexibility
  • Continuous learning
  • Teamwork 


What does it mean to be part of an open culture? It means that you contribute by having open and honest communication. We believe we will learn faster and be better if we can make giving and receiving feedback less stressful and a more normal part of work life. Feedback is a continuous part of how we communicate and work with one another versus an occasional formal exercise. We build trust by being selfless in giving feedback to our colleagues, even if it is uncomfortable to do so. Feedback helps us to avoid sustained misunderstandings and the need for rules. Feedback is more easily exchanged if there is a strong underlying relationship and trust between people, which is part of why we invest time in developing those professional relationships. We actively help people learn how to do this at Festina Sweden through coaching and modelling the behaviours we want to see in every employee.


How do we make everyone feel like they are part of the team? We are not a family, but we are one team. That means we share information openly and actively. 

There are companies where people ignore trash on the floor in the office, leaving it for someone else to pick it up, and there are companies where people in the office lean down to pick up the trash they see, as they would at home. We try hard to be the latter, a company where everyone feels a sense of responsibility to do the right thing to help the company at every juncture. Picking up the trash is the metaphor for taking care of problems, small and large, and never thinking “that’s not my job.” We don’t have rules about picking up the real or metaphoric trash. We try to create a sense of ownership so that this behaviour comes naturally.


Flexibility means that we trust each other and know that everyone will make an effort to deliver our best. This also means that we understand that you are the whole person with a life outside of work too. We don’t want to micromanage; instead, we want you to take on the responsibility of growth, development and being the best that you can be. To make that happen, we make sure that you have the freedom and possibility to come to your workplace with enthusiasm and curiosity. We believe that for you to bring yourself and your best innovative ideas to Festina Sweden, it’s a give and take situation.  

Our goal is to inspire people more than manage them. We trust our teams to do what they think is best for Festina Sweden — giving them lots of freedom, power, and information in support of their decisions. In turn, this generates a sense of responsibility and self-discipline that drives us to do great work that benefits the company.

We believe that people thrive on being trusted, on freedom, and on being able to make a difference. So we foster independence and empowerment wherever we can.

Continuous learning

Every person who joins us helps to shape and evolve the culture further. We find new ways to accomplish more together. Every few years, we can feel a real difference in how much more effectively we are operating than in the past. We are learning faster than ever because we have more dedicated people with diverse perspectives trying to find better ways for our talented team to work together more cohesively, swiftly and effectively.

To bring new ideas to the table, you need to experience something new. New perspectives, new innovative ideas and pushing yourself only happens if you go looking for it. Go look for it; we have your back.


We think that this is an important one, perhaps the most important. If we don’t work together as a team, sharing the same goal and wanting the same outcome, nothing else happens. It’s all about being in the same boat. We help each other, we encourage each other and even when it’s hard, we communicate openly and honestly with each other.

It can be challenging to question something you don’t like or disagree with. But it takes courage to do so. By cultivating a culture where we can discuss differences, seeing things from a different perspective and wanting to grow, we create opportunities to grow as one team.